Company: Groupe Dynamite
Role: Jr. Product Designer, responsible for end-to-end user experience and interface design.
Duration: April 2025- May 2024
Tools: Figma
Team Members: Product Manager
As part of the continuous improvement of our omnichannel retail strategy, our team identified an opportunity to enhance two critical app features: Find in Store (real-time product availability in nearby locations) and Find Store (store locator and details). Both features were heavily used by customers transitioning between online browsing and in-store purchasing, yet analytics showed high drop-off rates and inconsistent engagement.
This case study outlines my UX process - from research to final design- to make these experiences more intuitive, efficient, and aligned with customers’ expectations.
The Problem
The existing Find in Store and Find Store flows were fragmented and outdated.
Key issues included:
Poor visibility: Users struggled to locate the Find in Store feature within product pages.
Inconsistent data feedback: Product availability wasn’t clearly communicated, leading to confusion.
Overloaded store results: The store locator displayed too many options without meaningful filtering or sorting.
Limited mobile optimization: The experience wasn’t fully responsive or accessible, especially for users navigating on the go.
Analytics revealed a notable drop in engagement - users often initiated these features but didn’t complete the flow. Heatmaps showed low interaction with store results, and session replays confirmed friction in locating availability information.
While exact percentages vary by platform, the patterns clearly indicated lost conversion opportunities and user frustration at a key point in the shopping journey.
The Goal
Redesign the Find in Store and Find Store experiences to:
Improve usability and discoverability of both features.
Increase clarity of product availability across store locations.
Support a seamless online-to-offline shopping journey.
Enhance user confidence and satisfaction through clean, consistent design.
Quantitative Analysis
Using analytics and session recordings, I uncovered:
47% of users exited before selecting a store after initiating the Find in Store flow.
The Store Locator page had a 32% bounce rate due to excessive scrolling.
Mobile users were 2x more likely to abandon the flow due to slow load times.
Heuristic Evaluation
Through a heuristic evaluation of the existing Find a Store feature, I identified major usability issues affecting efficiency and clarity. The flow required multiple manual steps to locate a store, the map was cluttered and non-interactive, and users received little feedback or guidance. Visual inconsistencies and limited accessibility further reduced overall usability and user confidence.
Key UX Opportunities
Unify both experiences Find in Store & Find a Store under one intuitive flow.
Introduce contextual visibility - make Find in Store accessible directly on product pages.
Simplify the store locator with map-based navigation and smart filters.
Leverage real-time data for accurate stock status, store opening and precise distance.
Information Architecture
I reorganized both features into a single “Store Finder” ecosystem within the app.
“Find in Store” became a contextual extension of each product page.
“Find Store” became the entry point for browsing and location discovery.
This reduced cognitive load and helped users intuitively understand both functions.
Wireframes & Prototyping for Find a Store
Early prototypes focused on:
Clear entry points for Find a Store.
Integrated map + list view of nearby stores.
Simple availability labels using color and icons.
One-tap directions and contact details.
Wireframes & Prototyping for Find in Store
Early prototypes focused on:
Providing clear entry points from the product page, with selected style, color, and size carried into the search.
Allowing users to search by city or postal code and instantly view nearby store results.
Displaying real-time stock availability with clear indicators such as AVAILABLE, LOW STOCK + number and OUT OF STOCK.
Displaying the stores where the customers shopped before.
Offering a dual view option — users can switch seamlessly between a List and Map view of nearby stores.
Presenting store details (address, hours, directions) in a clean, scannable layout for quick decision-making.
Final Design Highlights
Unified Interface for Find a Store & Find in Store - A cohesive design combining store locator and product availability.
Real-time Updates for Find in Store - Live API integration showing stock accuracy per location.
Smart Recommendations for In-Store Experience - Automatically suggests the nearest store with stock.
Mobile-first Layout - Clean design with large touch targets and faster load performance.
Results
+28% increase in Find in Store interactions.
+19% uplift in users completing the flow to “Reserve or Visit.”
12% decrease in bounce rate from the Store Locator page.
Qualitative feedback confirmed that customers found the process “faster,” “clearer,” and “more connected to the in-store experience.”
Results
This project reinforced the importance of bridging digital and physical touchpoints in retail UX. By simplifying the interaction and ensuring consistency across features, I reduced friction and supported omnichannel behaviors.
If I were to iterate further, I’d explore:
Integrating inventory-based push notifications (“Your item is back in stock nearby”).
Personalizing results using past shopping behavior and preferences.
